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Marshall's Web Tool Blog

Training and Consulting in New Tools for Effective Web Use

This site is an archive of posts that I hope you will find useful. Please visit my new site at Marshallk.com.

Blog Possibilities

I've been so busy lately I haven't posted here in several days, but I have lots of exciting things going on. I'm working with a political candidate on a blog for her campaign, and that's going well.

Soon I will set up a personal blog for a new college graduate seeking employment in an environmental non-profit group. He's smart, high-energy and a wonderful guy, so I told him he should consider setting up a blog as a "living portfolio" online.

I'll teach him how to use syndicated feeds to keep abreast of the newest news in fields of interest to him, how to archive the news with social bookmarking tools, and then to write up his perspective on the research he's doing on his blog. That way potential employers can find out his interests, perspectives, knowledge level, intelligence and writing skills before even contacting him for an interview. Additionally, if his writings are interesting enough he is liable to establish himself as a good source of news and analysis in the field, thus making fulfilling employment all the more probable. I'm really excited to work with him on it, as this is something I've wanted to do for some time.

A New York Times article on this topic last year in alerted me to the potential of blogs for employment.

"It's a trend on the rise right now," Mr. Gartenberg [industry analyst at JupiterResearch] said, "especially for employers, who get a much better sense of a person this way. Résumés and interviews are a very scripted process; read someone's Web log and you get a good sense of that person's thinking and perspectives."

Alexander C. Halavais, a professor in the School of Informatics at the State University of New York at Buffalo who studies blogs, also expects blogs to play a larger role in the job market. "Right now," Professor Halavais said, "recruiting this way is invisible, it's not institutional yet. But I would be surprised if, fairly soon, we didn't see blogs become a much bigger part of job searching and recruiting," (NY Times, "Need a New Job? Check Out A Blog" October 4, 2004 login:login8 pw:bugmenot via bugmenot.com)

The story goes on to mention that many job seekers are now reading the internal blogs of a company's employees before accepting a job - to see what it's really like to work there.

Obviously this is all going on in a very corporate context, and I'd like to help expand it into the non-profit sector. I'm really excited about it and hope that this is a service I'll provide for lots more people.

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