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Marshall's Web Tool Blog

Training and Consulting in New Tools for Effective Web Use

This site is an archive of posts that I hope you will find useful. Please visit my new site at Marshallk.com.

Business Week on Blogs

Business Week's website just published a long, thorough article about blogs in general and in business specifically. Their colorful introduction to the concept included the following:
"Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite." (link to full story)

Hardly hyperbole, this paragraph is well fleshed out in the following story that discusses the history of blogs at Blogger, Google, General Motors, Flickr (photo sharing), Technorati, Hoder's blog about Iran, and a bunch of other key players in the business blogosphere. It's a pretty good article to get you up to speed on that milieu.

What may be most amazing about this article is that it drastically understates the potential of all these new web tools! Hopefully someday there will be similar articles to write about blogs in small business and the non-profit world. That's up to you and me, dear readers.
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