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Marshall's Web Tool Blog

Training and Consulting in New Tools for Effective Web Use

This site is an archive of posts that I hope you will find useful. Please visit my new site at Marshallk.com.

Talking Web 2.0: Not Web Pages but Web Services

Lots of people are trying to articulate what's going on in the Web world these days, all these new tools are really changing the landscape. Widespread broadband is one part of what's making it possible, new programming developments is another, and just plain innovation is another. A common term to describe it is "Web 2.0."

One good explanation of the past, present and future was offered by Yahoo! founder Jerry Yang in an interview at the Web 2.0 Conference several months ago. Yahoo! is now 10 years old, and the company is a lot more now than the index of web pages it began as. He said that the first generation of the Web was all about static pages that someone published, but now the most dynamic thing happening is the rapid creation of new services or applications. The blog software I'm typing on now is a great example. Almost all of the things I write about here and teach people to use are Web 2.0 type service based phenomena. There is certainly lots of new content being published, but there is also a huge amount of energy now being invested in creating new ways to find and deliver that content.

Integrating different services into a usable whole practice is a big part of what many huge service providers are focusing on. Making data interchangeable across different service platforms is a key aspect of this. Many people are working on making that possible not just for giant corporations, but for small users as well. Tagging is one example of that. (See my previous post on Tag Central.)

IT Conversations, the site that posted Jerry Yang's Web 2.0 interview this week, is another great example of a confluence of new web services. In addition to podcasts, the site also uses a wiki and RSS. It's a great place to hear what many interesting IT (information technology) industry people are thinking and working on.

These are exciting times. The politics of how these developments develop is a whole other matter. The first factor in that question is who gets involved.

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