Technorati Tags:Search, Organic, Food, Cooperative, CSA, Local, Restaurants
This site is an archive of posts that I hope you will find useful. Please visit my new site at Marshallk.com.
"Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite." (link to full story)
Two-fifths (44%) of U.S. adults who are online have read a political blog, with more than a quarter (27%) reading them once a month or more. Despite the relatively high proportion of respondents reading political blogs, just seven percent of adults who are online have ever posted a comment on one. Even among those who read political blogs, only 15 percent have posted a comment. These are some of the results of a nationwide online survey of 2,630 U.S. adults who are online, conducted by Harris Interactive(R) between March 8 and14, 2005. ( Press Release)
But our internet site will have to do still more to be competitive. For some, it may have to become the place for conversation. The digital native doesn't send a letter to the editor anymore. She goes online, and starts a blog. We need to be the destination for those bloggers. We need to encourage readers to think of the web as the place to go to engage our reporters and editors in more extended discussions about the way a particular story was reported or researched or presented.
At the same time, we may want to experiment with the concept of using bloggers to supplement our daily coverage of news on the net. There are of course inherent risks in this strategy -- chief among them maintaining our standards for accuracy and reliability. Plainly, we can't vouch for the quality of people who aren't regularly employed by us - and bloggers could only add to the work done by our reporters, not replace them. But they may still serve a valuable purpose; broadening our coverage of the news; giving us new and fresh perspectives to issues; deepening our relationship to the communities we serve. So long as our readers understand the distinction between bloggers and our journalists, and so long as proper safeguards are utilized, this might be an idea worth exploring.
To carry this one step further, some digital natives do even more than blog with text they are blogging with audio, specifically through the rise of podcasting - and to remain fully competitive, some may want to consider providing a place for that as well.
(via Jeff Jarvis's Buzz Machine)
So if the earliest adopters were tech-nerds, and the next round was big biz (still starting) and now the mainstream media is haranguing itself over its slow adoption...I'd say it's time for the rest of us to pick up the pace, no? The "digital natives" rhetoric seems a little creepy, though. So the uber-immigrant wants to make sure his megalopolis is a desirable destination point for the digital natives? Sounds more like colonization than cluetrain.
The story goes on to mention that many job seekers are now reading the internal blogs of a company's employees before accepting a job - to see what it's really like to work there.
"It's a trend on the rise right now," Mr. Gartenberg [industry analyst at JupiterResearch] said, "especially for employers, who get a much better sense of a person this way. Résumés and interviews are a very scripted process; read someone's Web log and you get a good sense of that person's thinking and perspectives."
Alexander C. Halavais, a professor in the School of Informatics at the State University of New York at Buffalo who studies blogs, also expects blogs to play a larger role in the job market. "Right now," Professor Halavais said, "recruiting this way is invisible, it's not institutional yet. But I would be surprised if, fairly soon, we didn't see blogs become a much bigger part of job searching and recruiting," (NY Times, "Need a New Job? Check Out A Blog" October 4, 2004 login:login8 pw:bugmenot via bugmenot.com)